HeartBeat, an installation by Stereotank with its shell manufactured by Norwesco in Owego, N.Y., is now on display as the 2015 Times Square Valentine Heart. (Photo Provided)
Monday was the unveiling of the HeartBeat in Times Square. Norwesco, located in Owego, N.Y. agreed to make two red 1,400-gallon cisterns for one of their distributors, who in turn sold it to the architects that designed the 2015 HeartBeat in Times Square.
So if you’re heading to New York City for Valentine’s Day, be sure to stop by the giant heart-shaped sculpture in Times Square, which will be on display until March 8.
Norwesco, located in the Industrial Park in Owego, N.Y. is a manufacturer of plastic tanks. They are polyethylene plastic. Stereotank then cut them and realigned them so that the ends placed together would look like a red heart for Valentine’s Day. The end product is actually an interactive huge speaker system.
According to Richard Barto of Norwesco, they recently made two 1,000 gallon septic tanks which they “custom colored” red. A company had purchased them to be part of a competition in Times Square for the Valentine celebration.
HeartBeat is a heart-beating urban drum. This engagement sculpture consists of a massive heart glowing to the rhythm of a strong, deep and low frequency heartbeat sound and visitors are encouraged to move around and engage with it by playing various percussion instruments and joining the base rhythm of the heartbeat. The audience is invited to come together and creatively play, listen, dance and feel the vibrations of the heart while enjoying the warm pulsating light. In the emblematic, active, flickering atmosphere of Times Square, HeartBeat orchestrates multiple rhythms into a unique urban concert.
HeartBeat is equipped with various percussion instruments. Each drum has unique sounds and resonant characteristics. Membranes of different sizes and materials such as synthetic snare skin, synthetic snare skin with coil, animal hide, and hard plastic are used to create a variety of drum timbres.
“What’s common between Love and Music? Love is about sharing and being ‘in tune’ with somebody, so it is the creation of music, a concert is a combined action where the performers are also ‘in tune’ creating harmony. Heartbeat orchestrates Times Square’s unique, active, flickering atmosphere.” – Sara Valente and Marcelo Ertorteguy of Stereotank.
The heart is expected to be featured on Good Morning America, on our about Valentine’s Day.
Norwesco, Inc. is North America’s leading manufacturer of proprietary rotationally molded polyethylene tanks for agricultural, water, closed-top industrial and below ground septic and cistern applications.
To learn more, visit Norwesco.com.
