{"id":97627,"date":"2023-09-02T08:56:13","date_gmt":"2023-09-02T12:56:13","guid":{"rendered":"http:\/\/www.owegopennysaver.com\/PS\/?p=97627"},"modified":"2023-09-02T08:56:13","modified_gmt":"2023-09-02T12:56:13","slug":"collector-car-corner-cars-we-remember-sixth-in-a-series-of-top-10-muscle-cars-1969-hurst-olds-455","status":"publish","type":"post","link":"http:\/\/www.owegopennysaver.com\/PS\/2023\/09\/02\/collector-car-corner-cars-we-remember-sixth-in-a-series-of-top-10-muscle-cars-1969-hurst-olds-455\/","title":{"rendered":"Collector Car Corner\/Cars We Remember; Sixth\u00a0in a Series of Top 10 Muscle Cars: 1969 Hurst\/Olds 455"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">I\u2019m going to admit straight up that selecting which Oldsmobile to crown worthy in my Top 10 Muscle Car list was the toughest selection of the entire feature article series. This is because to be qualified for inclusion the manufacturer had to be fully aware of its muscle heritage, which automatically eliminates what many enthusiasts feel was the very first muscle car ever, the 1949 Oldsmobile Rocket 88 Coupe.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Therefore, my pick for the next Top 10 Muscle Car of all-time is the 1969 Olds Hurst\/Olds, just inching out the 1968 version. Both are worthy of the nod, but the white and gold paint and \u201cin your face\u201d performance amenities made the \u201969 Hurst\/Olds my Top 10 selection.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Before we get into the specifics of our selection, a bit of Olds history is needed.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ransom Olds founded the company in 1897, and during its heralded 107-year history 35.2 million Oldsmobiles were built. In the end, Oldsmobile was the longest-surviving American automobile brand.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In 1949, Olds was awaiting V8 engine immortality. This new \u201949 Olds featured an all-new V-8 that would run over 140 mph in a straight line, although the only thing the factory cared about was producing a popular, family style vehicle powered by its first overhead valve V8.&nbsp;&nbsp;<\/span><\/p>\n<div id=\"attachment_97629\" style=\"width: 677px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-97629\" class=\"size-full wp-image-97629\" src=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector2.jpg\" alt=\"Collector Car Corner\/Cars We Remember; Sixth&nbsp;in a Series of Top 10 Muscle Cars: 1969 Hurst\/Olds 455\" width=\"667\" height=\"500\" srcset=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector2.jpg 667w, http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector2-300x225.jpg 300w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/a><p id=\"caption-attachment-97629\" class=\"wp-caption-text\">This advertisement for the 1969 Hurst\/Olds left little to the imagination and stressed that it wasn\u2019t built as an economical, family transporter automobile. With 380 horses and 500 lb. ft. of torque under the hood, only a few other cars of that era could match the Hurst\/Olds when it came to straight-line performance. (Oldsmobile)<\/p><\/div>\n<p class=\"p1\"><span class=\"s1\">Accordingly, both Cadillac and Oldsmobile introduced overhead valve V8 engines in \u201949, with Caddy\u2019s being a 160-horsepower 331-cubic-inch design while Olds relied on the smaller, 135-horsepower 303.7-cubic-inch scheme.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Once the hot rodders realized what the new Olds offered, the Rocket V8s ruled the drag strips for many years through the early to mid-1950s. Quarter mile times got quicker as the Rocket V8 evolved, producing 170 horsepower in 1953 before a cubic-inch growth spurt to 324 inches in 1954 at 185 horses. In 1955, the Olds Rocket developed 202 horses, and then 240 in 1956. Before the end of the decade, the Olds Rocket grew to 394-inches in 1959 putting out 315 horses. Be it a dragster, gasser or stock car, Olds was the class of the field.&nbsp;&nbsp;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Further, the Oldsmobile found great success on the oval racetracks, winning six of the first nine NASCAR races ever held in \u201849. The Olds marketing group then utilized a new advertising slogan, &#8220;Make a Deal with a Rocket 88&#8221;, in 1950, leading to perhaps the first ever rock and roll song about an Oldsmobile called &#8220;Rocket 88&#8221;, and performed by Ike Turner&#8217;s &#8220;Kings of Rhythm&#8221; in March of 1951.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The 88 nomenclature was successfully used by Olds for its many models including Delmont, Delta, Dynamic, Jetstar, Starfire, Holiday, Fiesta, Super, Celebrity, and Royale. The badge was always numerical, ala 88, until \u201cEighty Eight\u201d was spelled out beginning in 1989.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Staying with performance, which this \u201cTop 10 of All Time\u201d series is all about, the early drag and oval racers quickly found out that the new Rocket 88 V8 engines were at the heart of a winning combination. Regardless of discipline, from street to drags to ovals, the Rocket 88s were top shelf cars especially when hopped up.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Thus, onto the Hurst\/Olds muscle cars.<\/span><\/p>\n<div id=\"attachment_97630\" style=\"width: 853px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector3.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-97630\" class=\"size-full wp-image-97630\" src=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector3.jpg\" alt=\"Collector Car Corner\/Cars We Remember; Sixth&nbsp;in a Series of Top 10 Muscle Cars: 1969 Hurst\/Olds 455\" width=\"843\" height=\"350\" srcset=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector3.jpg 843w, http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector3-300x125.jpg 300w, http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector3-768x319.jpg 768w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/a><p id=\"caption-attachment-97630\" class=\"wp-caption-text\">The 1968 Hurst\/Olds came in a close second in our pick for the best 442 style Olds. Very similar in mechanicals, the \u201968 version came in a silver paint scheme and the same powerful 455 Rocket V8 under the hood.&nbsp;(Barrett-Jackson)<\/p><\/div>\n<p class=\"p1\"><span class=\"s1\">The engines in the Hurst\/Olds 442 style models of 1968 and 1969 were both 455 cu in Rocket V8 engines, but they had somewhat different specifications and power ratings.&nbsp;Normal 442s were limited to 400-inch V8s as per corporate directives, while Hurst\/Olds was not really a 442 but a Hurst\/Olds conversion finished up out of the factory. Like last week\u2019s GTO feature, the Hurst\/Olds included some behind the scenes shenanigans going on, especially when it came to overcoming the midsize class \u201cnothing bigger than 400 inches\u201d corporate mandate. The principals were George Hurst himself, Jack Watson a Hurst employee, and Demmer Engineering in Lansing where the Hurst\/Olds conversions came to life.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The 1968 Hurst\/Olds arrived with either a 3:08 or 3:91 rear gear, the latter being the drag race enthusiast pick. The 455 featured special, large valve D-code cylinder heads that produced 390 horsepower and a whooping 500 lb. ft. of torque. A single and in my opinion small 750 cfm 4-barrel Rochester Quadrajet carburetor fed the cylinders and as for production, just 515 of these initial Hurst Olds were built, all finished in silver with black stripes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The list price of the 1968 Oldsmobile Hurst\/Olds is difficult to calculate, as it was a limited production 442. The best I could calculate comes in at $4,173, which was about $1,000 more than the regular 442 model.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There is a distinction between the 455s used in a 1968 non-air conditioned Hurst Olds and those with air conditioning (very few) of W-45 and W-46 engine codes, respectively. The W-46 had a milder hydraulic cam, C-Code cylinder heads and a smaller 735 cfm Quadrajet.&nbsp;Still, both engines were rated at 10.5 compression and 390-horsepower.&nbsp;&nbsp;<\/span><\/p>\n<div id=\"attachment_97631\" style=\"width: 360px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector4.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-97631\" class=\"size-full wp-image-97631\" src=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector4.jpg\" alt=\"Collector Car Corner\/Cars We Remember; Sixth&nbsp;in a Series of Top 10 Muscle Cars: 1969 Hurst\/Olds 455\" width=\"350\" height=\"256\" srcset=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector4.jpg 350w, http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector4-300x219.jpg 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><p id=\"caption-attachment-97631\" class=\"wp-caption-text\">The saying \u201cin your face\u201d is crystal clear with the \u201969 Hurst\/Olds functional fresh air scoops that sat high and mighty on the hood. The 455 decal was also very menacing to just about every other muscle car that year. (Oldsmobile)<\/p><\/div>\n<p class=\"p1\"><span class=\"s1\">Onto 1969, and the Hurst\/Olds really came into its own, albeit not in the high production category as just 912 were ever built. Different in both looks and performance, the \u201869 engine had a 380-horsepower output and a dual-snorkel ram air setup with two big hood scoops that sat way above the normal hood line.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Every 1969 Hurst\/Olds again came in one color scheme, but this time it was white with three gold stripes. These gold stripes were then outlined in black for a stunning final exterior statement. For \u201969, the list price came in at $4,376, which was again very expensive for its time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Both 1968 and 1969 models came with the turbo 400 automatic with a Hurst Dual Gate shifter. There were no Hurst\/Olds models in 1970 and 1971, and when it returned in 1972 the Hurst\/Olds found a low compression 455 under the hood thanks to government directives on the use of lower octane non-leaded fuel and an overabundance of factory \u201cclean air\u201d contraptions that effectively ended the muscle car era.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In 2004, General Motors dropped the Oldsmobile brand due to declining sales numbers. Still, Oldsmobile\u2019s history is full of bright spots as the Olds Cutlass was several times a best-selling model, overall, in the \u201870s. Other notables include a first-ever fully automatic transmission in 1940; front drive \u201cMotor Trend Car Of The Year\u201d Olds Toronado in 1966; winner of the first ever Daytona 500 in 1959 with Lee Petty; numerous NASCAR championships; Olds F-85 with its all-aluminum 215-inch V-8 from 1961 to 1963; and Olds Vista Cruiser wagons with unique skylights that first appeared in 1964.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In my book, however, it\u2019s the Hurst\/Olds memories that are still top of mind. As a subscriber to Popular Hot Rodding magazine, I remember their test of the Hurst\/Olds in \u201969 and it ran 13.8 at 103 MPH on street tires with a 3:91 gear.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Today, there are many Oldsmobiles at car shows and drag races allowing fans a continual association with the brand. As for me, I\u2019ll take either a 1968 or 1969 Hurst\/Olds any day of the week, even though that 442 logo standing for \u201cfour barrel carb, four-speed transmission and two (dual) exhausts\u201d doesn\u2019t ring true when it comes to the Hurst\/Olds. Clearly, there were no 4-speed Hurst\/Olds models officially built, which is a bit uncanny as Hurst made a name for itself as the granddaddy of 4-speed shifter linkage upgrades.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Only four muscle cars left in this Top 10 series, so please stay tuned.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">(Greg Zyla is a syndicated auto columnist who welcomes reader input on auto nostalgia, collector cars and motorsports. Write him at&nbsp;<a href=\"mailto:greg@gregzyla.com\" target=\"_blank\" rel=\"noopener\">greg@gregzyla.com<\/a> or snail mail to Greg Zyla, Roosevelt St., Sayre, Pa. 18840.)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m going to admit straight up that selecting which Oldsmobile to crown worthy in my Top 10 Muscle Car list was the toughest selection of&#8230;<\/p>\n","protected":false},"author":5,"featured_media":97628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-97627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Collector Car Corner\/Cars We Remember; Sixth\u00a0in a Series of Top 10 Muscle Cars: 1969 Hurst\/Olds 455 - Owego Pennysaver Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.owegopennysaver.com\/PS\/2023\/09\/02\/collector-car-corner-cars-we-remember-sixth-in-a-series-of-top-10-muscle-cars-1969-hurst-olds-455\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collector Car Corner\/Cars We Remember; 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Sixth\u00a0in a Series of Top 10 Muscle Cars: 1969 Hurst\/Olds 455 - Owego Pennysaver Press","isPartOf":{"@id":"http:\/\/www.owegopennysaver.com\/PS\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.owegopennysaver.com\/PS\/2023\/09\/02\/collector-car-corner-cars-we-remember-sixth-in-a-series-of-top-10-muscle-cars-1969-hurst-olds-455\/#primaryimage"},"image":{"@id":"http:\/\/www.owegopennysaver.com\/PS\/2023\/09\/02\/collector-car-corner-cars-we-remember-sixth-in-a-series-of-top-10-muscle-cars-1969-hurst-olds-455\/#primaryimage"},"thumbnailUrl":"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector1.jpg","datePublished":"2023-09-02T12:56:13+00:00","author":{"@id":"http:\/\/www.owegopennysaver.com\/PS\/#\/schema\/person\/e03684194434956dfb61f5ffcbc19492"},"breadcrumb":{"@id":"http:\/\/www.owegopennysaver.com\/PS\/2023\/09\/02\/collector-car-corner-cars-we-remember-sixth-in-a-series-of-top-10-muscle-cars-1969-hurst-olds-455\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.owegopennysaver.com\/PS\/2023\/09\/02\/collector-car-corner-cars-we-remember-sixth-in-a-series-of-top-10-muscle-cars-1969-hurst-olds-455\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.owegopennysaver.com\/PS\/2023\/09\/02\/collector-car-corner-cars-we-remember-sixth-in-a-series-of-top-10-muscle-cars-1969-hurst-olds-455\/#primaryimage","url":"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector1.jpg","contentUrl":"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2023\/09\/Car_Collector1.jpg","width":449,"height":250,"caption":"The 1969 Hurst\/Olds is now a member of our author\u2019s Top 10 Muscle Cars of All-Time, thanks to its beautiful white and gold paint scheme and other muscle car features. With its bold 455 inscribed on working ram air hood scoops, the Hurst\/Olds was an impressive muscle car of the day. 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