{"id":84737,"date":"2021-05-24T06:56:46","date_gmt":"2021-05-24T10:56:46","guid":{"rendered":"http:\/\/www.owegopennysaver.com\/PS\/?p=84737"},"modified":"2021-05-24T06:56:46","modified_gmt":"2021-05-24T10:56:46","slug":"sign-wars-an-effort-to-reconnect-businesses","status":"publish","type":"post","link":"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/","title":{"rendered":"Sign Wars an effort to reconnect businesses"},"content":{"rendered":"

Following a year of lockdowns and mandates, businesses in Tioga County, and specifically in downtown Owego, are reconnecting through a bit of a different means; they are engaging in what the Tioga Chamber of Commerce is dubbing as \u201cSign Wars.\u201d<\/p>\n

Sally Yablonsky, who works for the chamber, saw a similar effort on CBS News, and liked the idea.<\/p>\n

\u201cIt started in Virginia,\u201d said Yablonsky, who added that the idea spread like wildfire and is even gaining popularity in Ontario.<\/p>\n

Because businesses have struggled tremendously over the past year, as with most everything else, the business connections that were once on solid ground became a little disconnected; mostly because of time, quarantine, closures, and a bit of isolation during the pandemic.<\/p>\n

\u201cI thought this would be fun,\u201d said Yablonsky of the sign wars, adding, \u201cThe goal is to get the county going and to further emphasize that we are open for business.\u201d<\/p>\n

\"Sign<\/a>

Michelle Pelton, owner of Confection Connection, holds up a sign she prepared for the sign war. (Photo by Wendy Post)<\/p><\/div>\n

But the sign wars are a bit different than a normal chamber mixer or networking event, in fact, it can even be a bit challenging.<\/p>\n

Yablonsky explained that once the idea came up, she acted on it and things began. Confection Connection on North Avenue and Tri-Town Insurance on Front Street were the first two to jump in.<\/p>\n

\u201cConfection Connection \u2018smacked\u2019 WEBO, who in turn \u2018smacked\u2019 Jackpot Richies; Tri-Town Insurance \u2018smacked\u2019 Carol\u2019s Coffee & Art Bar and Lily Style Loft – all in less than 24 hours,\u201d said Yablonsky.<\/p>\n

Michelle Pelton, who owns Confection Connection with her husband Ron, loved the idea immediately.<\/p>\n

\u201cI think it\u2019s a great idea,\u201d said Michelle. \u201cWe want people to know we\u2019re open.\u201d<\/p>\n

And the signs are all in good fun, with rhymes and clever comebacks.<\/p>\n

Tri-Town Insurance, for example, drew up a sign stating they have insurance to cover your back, but that Carol\u2019s has the comfort food they lack. <\/p>\n

\"Sign<\/a>

Carol\u2019s Coffee & Art Bar prepares a sign to strike back at Lily Style Loft and Tender Loving Care by Maureen, shops that are both located in downtown Owego. Provided photo.<\/p><\/div>\n

Another sign, displayed at Tender Loving Care by Maureen on Lake Street, played on her line of Life is Good products, reading, \u201cLife is good from the inside out. When you shift on the outside, your life shifts on the inside. Life isn\u2019t easy. Life isn\u2019t perfect. But Life is Good in a Tee shirt while having a treat at Carol\u2019s Coffee.\u201d<\/p>\n

And the Chamber\u2019s sign encouraged businesses to begin the war, reading, \u201cThe Tioga County Chamber of Commerce is starting a sign war! Let\u2019s go businesses! I\u2019ll hit Confection Connection on North Avenue. I\u2019m \u2018gluten\u2019 for punishment. And since I hit someone, I\u2019ll need to buy some Tri-Town Insurance.”<\/p>\n

And so it began. Businesses simply draw up their sign, and then post it on social media. \u201cHopefully,\u201d said Yablonsky, \u201cthis will help connect us and bring us back together, and in a fun way.\u201d<\/p>\n

\u201cWe will see who is more clever than the next,\u201d she added.<\/p>\n","protected":false},"excerpt":{"rendered":"

Following a year of lockdowns and mandates, businesses in Tioga County, and specifically in downtown Owego, are reconnecting through a bit of a different means;…<\/p>\n","protected":false},"author":5,"featured_media":84740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-84737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nSign Wars an effort to reconnect businesses - Owego Pennysaver Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sign Wars an effort to reconnect businesses - Owego Pennysaver Press\" \/>\n<meta property=\"og:description\" content=\"Following a year of lockdowns and mandates, businesses in Tioga County, and specifically in downtown Owego, are reconnecting through a bit of a different means;...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Owego Pennysaver Press\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/The-Owego-Pennysaver-49179420591\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-24T10:56:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2021\/05\/Sign3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"psadvert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"psadvert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/\",\"url\":\"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/\",\"name\":\"Sign Wars an effort to reconnect businesses - Owego Pennysaver Press\",\"isPartOf\":{\"@id\":\"http:\/\/www.owegopennysaver.com\/PS\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2021\/05\/Sign3-scaled.jpg\",\"datePublished\":\"2021-05-24T10:56:46+00:00\",\"author\":{\"@id\":\"http:\/\/www.owegopennysaver.com\/PS\/#\/schema\/person\/e03684194434956dfb61f5ffcbc19492\"},\"breadcrumb\":{\"@id\":\"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.owegopennysaver.com\/PS\/2021\/05\/24\/sign-wars-an-effort-to-reconnect-businesses\/#primaryimage\",\"url\":\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2021\/05\/Sign3-scaled.jpg\",\"contentUrl\":\"http:\/\/www.greenstreetdata.com\/PS\/owego\/files\/2021\/05\/Sign3-scaled.jpg\",\"width\":1920,\"height\":2560,\"caption\":\"Carol\u2019s Coffee & Art Bar strikes back at Tri-Town Insurance during the sign wars, an effort to reconnect area businesses in a fun and creative way. 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