{"id":102332,"date":"2024-07-15T06:19:19","date_gmt":"2024-07-15T10:19:19","guid":{"rendered":"http:\/\/www.owegopennysaver.com\/PS\/?p=102332"},"modified":"2024-07-15T06:19:19","modified_gmt":"2024-07-15T10:19:19","slug":"collector-car-corner-cars-we-remember-general-motors-popular-almost-a-cadillac-lasalle-was-harley-earls-first-solo-design","status":"publish","type":"post","link":"http:\/\/www.owegopennysaver.com\/PS\/2024\/07\/15\/collector-car-corner-cars-we-remember-general-motors-popular-almost-a-cadillac-lasalle-was-harley-earls-first-solo-design\/","title":{"rendered":"Collector Car Corner\/Cars We Remember; General Motors\u2019 popular \u2018almost a Cadillac\u2019 LaSalle was Harley Earl\u2019s first solo design"},"content":{"rendered":"

By Greg Zyla —<\/span><\/p>\n

Q: Greg, I really enjoy your articles when I get to see them in Auto Roundup magazine and online newspapers. I really appreciate it when you touch on television shows that are impacted by a certain car or truck like your \u201cColumbo,\u201d \u201cSuperman,\u201d and \u201cBeverly Hillbillies\u201d articles.  <\/span><\/p>\n

Personally I loved the Archie Bunker \u201cAll in the Family\u201d show every week, as the show would start with the song \u201cThose were the days\u201d sung by Archie and Edith. In the song I always wondered about the fine running LaSalle automobile they sung about and wonder if you can give my letter that special nostalgic touch you give in your columns? Thanks very much, Gary L., Lancaster, Pa.   <\/span><\/p>\n

A: Yes, Gary, I\u2019d be more than happy to oblige. The song\u2019s exact words are \u201cGee, our old LaSalle ran great\u201d, sung by Archie and Edith (Carol O\u2019Connor and Jean Stapleton). This song that led into the show for nine years resulted in giving the General Motors built Lasalle a new group of nostalgic enthusiasts.<\/span><\/p>\n

\"Collector<\/a>

This 1927 LaSalle was the very first solo design by master General Motors designer Harley Earl. Earl went on to design numerous famous models for GM including the first Cadillac with wings in 1948, and the 1953 Corvette. His career lasted 31 years as head designer. (RM Sothebys)<\/p><\/div>\n

To better explain, the LaSalle was a General Motors division offering that began in 1927 to fit between consumers of Buick and Cadillac, zeroing in on buyers who couldn\u2019t yet afford a Cadillac. The LaSalle was built to make it easier to make the move from Chevrolet to Cadillac in a new six-step move up the GM Ladder. Back then, in 1927, it went from entry Chevrolet to next up Pontiac, then mid-luxury Oldsmobile, splendid Buick, opulent and new LaSalle, and finally arriving at top line luxury Cadillac.<\/span><\/p>\n

Overall, the LaSalle enjoyed a 14-year run in this \u201csecond best\u201d luxury position, and when discontinued in 1941 it took Buick up until 1960 to debut a model with a name close to LaSalle called the Lesabre. Buick also debuted with other new model names in 1960 including Invicta, Electra, and Electra 225.<\/span><\/p>\n

LaSalle, meanwhile, was a General Motors division vehicle that began in 1927, positioned properly between Buick and Cadillac. LaSalle enjoyed a 14-year run in this luxury position, and when discontinued in 1941 it had served its purpose.  <\/span><\/p>\n

In addition to its popularity as a television show lead-in song with Archie Bunker, the LaSalle is also remembered for thrusting GM\u2019s \u201cGodfather of Automotive Design\u201d Harley Earl into national prominence.<\/span><\/p>\n

\"Collector<\/a>

Harley Earl at General Motors Motorama 1956<\/p><\/div>\n

Specifically, Harley Earl designed the very first LaSalle in 1927 in his first ever-solo effort. Known as Cadillac\u2019s less-expensive choice, the LaSalle was built on a shorter wheelbase than big daddy Cadillac, and its popularity was instant. As for engines, LaSalle utilized the big flathead V-8 engines for most of its run, including Cadillac\u2019s 353-inch V-8 during the depression years. For many years, and according to plan, LaSalle outsold Cadillac, which is the way the Buick-LaSalle-Cadillac pyramid theory was intended to work.<\/span><\/p>\n

However, when Cadillac sales outnumbered LaSalle in 1931, GM took another look at the brand in how to better the results. By 1934 LaSalle was using Oldsmobile\u2019s inline straight-eight engines and assembled on shorter wheelbases than Cadillac. However, things did not improve and by 1937 LaSalle was back using the Cadillac 60 Series L-head (Flathead style) V-8 engines and stretching the wheelbase. The car was again a hit, and sales moved upward over 32,000 units. <\/span><\/p>\n

In 1938, however, sales were down and in its final two years, 1939 and 1940, LaSalle was still a most respected car by consumers, but better sales by Packard and Lincoln spelled its doom. In 1941 LaSalle was dropped, and Cadillac introduced its new \u201cSixty One\u201d series, which officially replaced the LaSalle division, bringing LaSalle consumers to Cadillac showrooms. <\/span><\/p>\n

\"Collector<\/a>

The LaSalle was a very popular car for General Motors, beginning in 1927 and lasting until 1940. Harley Earl was the chief designer, and it was his very first design back in 1927. (General Motors)<\/p><\/div>\n

As for pricing, the entry level LaSalle in 1939 was $1,280 all the way up to the most expensive $1,800 convertible. The Sixty One Series Cadillac was priced at $2,445 in 1941, which explains why Cadillac sales improved. (Auto Round-Up Publication article I did in 2014.) The engines used in the final two LaSalle years were L-head 322-inch V-8s, putting out 130 horsepower.<\/span><\/p>\n

Wheelbases were 120 inches in 1939 and then 123 inches the final year of 1940. (Note on L-head and flathead engines: These engines find both the intake and exhaust valves inside the engine block and not the cylinder heads.) <\/span><\/p>\n

Hope this all helps, and thanks for your question.<\/span><\/p>\n

In summary, remember that the LaSalle was built at the Cadillac Division, thus the attention to luxury-brand detail only the Cadillac assembly line workers could provide. The LaSalle engines were intentionally \u201cde-tuned\u201d for smoother and quieter performance. Overall, LaSalles were marketed as the second-most prestigious brand in the GM lineup, thus living up to Archie Bunker singing that the Lasalle sure ran well.<\/span><\/p>\n

Thus, from Harley Earl to Archie Bunker, the grand memories of this many times forgotten General Motors gem of a luxury car are brought back to life by a new generation of nostalgic automotive enthusiasts who want to know what a LaSalle is.  <\/span><\/p>\n

Hope this all helps, and thanks for your very kind words.   <\/span><\/p>\n

(Greg Zyla is a syndicated auto columnist who welcomes reader interaction on collector cars, auto nostalgia and motorsports at greg@gregzyla.com<\/a>, or at 303 Roosevelt St., Sayre, Pa. 18840.)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Greg Zyla — Q: Greg, I really enjoy your articles when I get to see them in Auto Roundup magazine and online newspapers. 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